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How Drip Could Conduct a Link Building Outreach Campaign

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Outreach campaigns are the cornerstone of any successful SEO strategy. I recently wrote about how outreach campaigns could potentially fail, but today I’m going to take you through a hypothetical outreach campaign for the email marketing automation software Drip. Why Drip? I’m a fan of Drip founder Rob Walling, and a frequent listener on a podcast he co-hosts called...

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7 Reasons Outreach Campaigns Fail

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Editor’s Note: At Skyrocket, we also operate a stable of our own website properties. This means we sit at both sides of the table when it comes to outreach. We frequently see a number of mistakes that individuals, companies, and agencies make when it comes to link building outreach campaigns and so I reached out to Sean Markey to put together a piece which...

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Why Domain Authority Shouldn’t Be The Only Way You Evaluate a Link

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The tweet above captures my thoughts regarding Domain Authority. It would seem others agree with me as well. Too many in the industry are too hung up on the metric that seems to have become the standard. Here are some of my reservations about Domain Authority: Domain Authority can easily be faked You can say the same about many metrics so I don’t think there...

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How to Create Million Dollar Traffic Streams in Your Business

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This method funnels search traffic worth many millions of dollars each year into our client’s websites. It’s straightforward, repeatable and scaleable. In this guide I will be walking you through the exact process step by step as well as giving you hacks and best practices gleaned from our 6+ years of doing this. But first let’s look at the results...

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Do Short Outreach Emails Get You More Links?

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Almost 4 years ago I released some data in a blog post, published on Moz, that looked at some outreach theories and how the numbers stacked up in reality. That was focused on blogger outreach in relation to securing guest posts, as anyone working in the space will tell you the landscape has shifted dramatically and a like-for-like comparison would have very little...

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How to Get More Visibility for Your Existing Content

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Let’s talk juicing, squeezing every drop of goodness out of your content to ensure it propels your business forward. One of the first things we do when working with a new client is to identify any assets they already have that could support any campaign we have planned. For me that just makes sense; it is about making the most of what is already there versus...

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