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In society, we really value having the answer. It's drilled into us from a young age. We’re encouraged to have the right answer because it implies we know the right thing to do, and the right things are going to make us more successful or will optimize a particular situation for us.
Typically when I speak of branding as a spiritual exercise people respond in one of two ways. The first group rolls their eyes and reacts quite cynically; chalking the statement up to weird industry buzz-speak. The second group responds by perking up, leaning forward and becoming attentive.
Why Should We Care About Company Culture? - Do you know someone with a great personality? Maybe it has something to do with how they present themselves, their interests, social circle, or the millions of other little things that make up someone’s personality. No matter what it is, this person is a great human and you like spending time with them. A company can be thought of as akin to a person, where its personality is its brand. Company culture represents your brand much like how you treat people represents your personality.
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We knew there had to be a more efficient way to plan, organize, and share content for our clients and ourselves. As a group of fearless explorers, we are constantly searching the land and sea for the best tools to enhance our performance and improve our client's lives. Wouldn't you know, we found it in the ocean.
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We take brand turf very seriously — your ideas, no matter how crazy, deserve protection. - The story of "The People's Party of Canada" is the branding faux pas we can all learn from. And, sometimes—like the other "People's Party of Canada"—you can do everything right and still have to fight for your right... to party.
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Not sure which direction to take when it comes to CMS selection? Selecting the right CMS will mean your company can control your content, make updates, and add or remove pages for years. Choose the wrong one and you could find yourself literally paying the price with every update. - We have been testing and reiterating our CMS selection process for years. Our lead front-end developer, Ethan, has shared his insights as to why we favour one CMS over the other and what it can mean for the future of your website.
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Why You Need to Write Original Content and Tips for Creating It. Since the dawn of .COM content has been the Holy Grail of engagement, conversions, and generally winning the internet. - Original content can help you reign over the labyrinth of finding your audience and getting them to engage with your brand. Educate and inspire them and your followers will be loyal to your domain.
Does your brand go beyond just your visuals? Find out why the best brands are emotion-based, not materials based. - If you think building a brand is just about colours and fonts, you're doing it wrong. So we’re sharing the right way to approach branding.
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Your brand was probably awesome at one point, or at least it was pretty good. Does it still hold up though? If you haven't evaluated your brand in a while, it might be time for a refresh. Here’s a guide to help you decide.
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A step by step guide on how to create an impactful logo. Ever wondered what goes into creating a professional logo that supports your brand goals? - This article will show you the thought process of how an expert creates a logo that supports a successful brand.
A simple idea that gives grand results. How venture design isn’t about design at all. It’s about accelerating your business and anyone can do it. Venture Design is a term commonly heard and often misunderstood. How are companies actually using this to their advantage and reaping the benefits?
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Tips and tricks to navigating social media upsets. - When cosmetic companies gets caught up in a social media storm, there's only one way to make it out in one piece.
Give corporate holiday gifts like a badass this holiday season. - Corporate holiday gifts can be a tough call. Check out this list of ideas to really wow your clients, coworkers, or anyone else you want to show you care.
Is blockchain inevitable or the “flying car” of our era? Fundamental to blockchain is the idea that you don’t trust any individual member of the system. A network of actors on the system work transparently and provide “proof” for every action they take—no trust required. - Currency, finances, economy—these are the most fundamental building blocks of our society and also the ones requiring the most faith and trust. So, it’s no surprise that the most viral and hysteria-inducing application of blockchain is for the creation of alternate currencies.
Marketing cannabis is a bit more complex than pretty pot leaves. - Whether a licensed producer, storefront or an investor, it's important to understand best practices in cannabis advertising.
Successful rebranding starts with a promise. - What is a brand refresh and why is it important? Here is a marketing manager's guide on what to consider and whether it is time for a brand revival.
Facebook marketing isn't just data breaches and cat pictures. - In a world where Facebook represents our digital selves, the power of social marketing is unrivalled for brands.
A defining comparison of the two biggest cloud hosting platforms around in 2018. - Selecting a hosting platform can be hard, so we did the hard work and research for you. Here's how AWS and Google Cloud stack up together.
Here's an infographic on Facebook, its challenges and less flattering statistics.
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