We redesigned Alterna Haircare's website, creating a branded product journey that guided customers to retail partners, while improving content management and enabling continuous evolution through a flexible, headless development approach.
Alterna Haircare’s existing Shopify website was not effectively telling their brand and product story, nor was it generating significant revenue. Shopify — a fantastic ecommerce platform — felt misaligned with the company's needs, especially given Alterna's preference to drive sales through retail partners rather than establishing a direct-to-consumer channel.
Alterna needed a branded digital experience that would engage target personas, facilitate product discovery, and seamlessly connect customers with retailers and salon professionals for purchases.
To address these challenges, we reimagined Alterna’s website as a branded product journey, emphasizing user-friendly navigation that allowed customers to easily find products suited to their needs. We developed an efficient workflow that enabled Alterna’s team to update and cross-index lists of North American retailers based on the specific Alterna products they carried.
The website’s design provided a beautiful and intuitive journey for users to locate nearby salons and retailers or complete their purchase online through partners like Ulta, Sephora, and Amazon. Using Craft CMS and a headless development approach, we ensured flexibility and the ability to continuously evolve the website without full-scale rebuilds, enabling month-to-month improvements, for years on end.
The redesigned website transformed Alterna’s online presence, engaging customers more effectively while driving them to retail and salon partners to complete their purchases.
The streamlined content management system enabled the Alterna team to maintain and optimize their online experience, while the headless development approach allowed for continuous enhancements without major disruptions. Acting as an extension of Alterna’s digital team, we optimized the website's performance, increased its functionality, and maximized the impact of their digital investments, all while maintaining a graceful and efficient approach.
We crafted a multi-year digital strategy for Alterna Haircare, enhancing their online presence, refining their brand positioning, and driving revenue through ecommerce and retail channels.
Alterna is continually redefining luxury hair care, combining the latest in clean beauty innovations with sustainable practices. Alterna empowers stylists and consumers alike with products that elevate self-care into transformative experiences, ensuring beauty and health go hand-in-hand with environmental stewardship for generations to come.
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