Deliver a seamless and engaging customer experience by revitalizing the Wiley X online storefront on Magento ecommerce.
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Deliver a seamless and engaging customer experience by revitalizing the Wiley X online storefront on Magento ecommerce.
Wiley X needed their Magento ecommerce platform to become more agile and adaptable for ongoing, collaborative development. The existing infrastructure was limiting their ability to rapidly implement changes and deliver continuous improvements. A faster, more responsive site was critical for enabling a smooth customer journey from product search to checkout.
However, this revitalization required overcoming the inherent complexities and idiosyncracies of Magento. The existing platform suffered from static templates, hindering the customer journey and impacting sales. Wiley X needed a solution that would not only address these technical challenges but also elevate the user experience to reflect the brand's premium positioning and cater to its discerning customer base.
We transitioned the Magento codebase into a shared repository and implemented a CI/CD pipeline to streamline development workflows. This allowed for continuous integration and delivery of updates to the developing and staging servers. Additionally, we incorporated the newly developed UI into the Magento platform, ensuring a consistent and seamless user experience across the site, particularly enhancing the product search, selection, and checkout processes.
The new platform seamlessly integrated Wiley X's refreshed brand identity, creating a visually appealing and cohesive online experience. By combining our technical expertise with a customer-centric design philosophy, we delivered a high-performing e-commerce solution that elevates the Wiley X brand and empowers customers to make informed purchasing decisions.
Partnering with Wiley X, we embarked on a mission to bring their renowned clarity and protection from the battlefield to the digital landscape. This wasn't just about creating a website; it was about building an online experience as sharp and resilient as their eyewear.
The updated Magento platform enabled more efficient collaboration and continuous delivery of improvements, significantly reducing the time required to implement updates. The integration of the new UI design resulted in a more agile and responsive ecommerce experience. Customers now benefit from a smoother, more streamlined shopping journey, leading to increased engagement and higher conversion rates for Wiley X.
Wiley X needed to enhance their online shopping channel by creating a more seamless experience of the brand and intuitive product exploration.
WileyX is setting the global standard for protective eyewear, enhancing safety in challenging environments with stylish, meticulously engineered products. WileyX is also supporting community heroes through extensive charitable efforts, ensuring every individual who faces risk does so with unparalleled protection and confidence.
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