A rebranded Royal Academy of Punjab, transformed it from a dance school into a cultural institution with a profound mission, securing its legacy and positioning it for long-term growth and community impact.
Get In Touch
A rebranded Royal Academy of Punjab, transformed it from a dance school into a cultural institution with a profound mission, securing its legacy and positioning it for long-term growth and community impact.
Founded in 2012 as the Royal Academy of Bhangra, the institution had grown from humble beginnings into a leading center for Punjabi folk dance in Canada with over 400 students. However, after nearly a decade of growth and an expanding range of programs, the academy needed a refreshed brand that reflected its broader mission of sharing Punjabi culture. Founder Hardeep Sahota sought to reimagine the academy’s identity to better position it for success, increasing reach while staying true to its cultural roots.
Skyrocket engaged in a comprehensive discovery process, involving stakeholder engagement, audience surveys, and market research to uncover the full scope of the academy’s impact on the community. We recognized that the institution’s mission extended beyond dance, with a deep desire to share Punjabi culture and preserve its folk arts for future generations. We formalized their Core Ideology—the vision, purpose, and values that underpin the academy's mission.We proposed a bold rebranding initiative: renaming the institution to Royal Academy of Punjab to encompass the full breadth of its cultural focus. A new brand identity was developed, inspired by the "dhol" drum and navigational symbols, representing the academy’s role in acting as a wayfinder to guide young people through their cultural journey.
The relaunched brand was met with enthusiasm from both the community and new audiences, effectively reflecting the academy’s expanded mission. The new identity not only solidified the academy’s cultural influence but also positioned it for long-term growth, garnering increased support from government funders and community partners.The Royal Academy of Punjab successfully transitioned from a grassroots dance school into a cultural institution with a broader purpose, securing its legacy and ensuring its capacity to inspire future generations with the richness of Punjabi culture.
We developed new digital platforms for the Royal Academy of Punjab, deepening engagement and scaling educational offerings, while growing new audiences.
The Royal Academy of Punjab is a beacon of cultural education, fostering self-confidence and connection among Canadian Punjabi youth through high-quality Punjabi folk arts programs. The academy is creating a vibrant community that celebrates diversity and promotes cultural understanding with the goal of shaping a more inclusive future.
Book a Meeting
Or
Send a Message
