West Fraser envisioned a digital presence as grand as the forests they manage. A dynamic online platform, that would empower their team to craft and share engaging content effortlessly, streamlining their workflow and strengthening their connection with major stakeholders.
Even giants must adapt and evolve, especially in the ever-changing digital landscape. West Fraser's website was starting to show its age; it was time for a new website transformation, a chance to ""branch out"" and build a website as strong and impressive as the towering trees they harvest.
West Fraser needed a platform that could showcase their commitment to sustainability, innovation, and quality while providing a seamless and engaging experience for their customers. They needed a content platform that was easy to update and manage, allowing them to stay agile and responsive in a competitive market.
To meet West Fraser's needs, we leveraged the power and flexibility of Webflow CMS. We designed and developed a custom website with a user-friendly interface and a robust content management system.
By creating custom templates and establishing clear content relationships within the CMS, we ensured that West Fraser could easily manage and update their website content. This approach streamlined their workflow and empowered them to maintain an engaging online presence.
The new Webflow website provided West Fraser with a dynamic and scalable platform to connect with their audience. The intuitive CMS empowered their team to effortlessly manage and update website content, ensuring ongoing freshness and relevance.
The site's improved user experience and engaging design fostered stronger connections with customers and stakeholders. With a solid foundation in place, West Fraser can now focus on growing its online presence and achieving its business goals.
Our objective was to refresh West Fraser’s website by trimming the excess and planting a user-friendly experience. We streamlined navigation, optimized SEO, and ensured accessibility—combining multiple websites into a single digital presence set to grow.
West Fraser envisions a future where every tree adds value to our lives and the planet. As pioneers in the forest products industry, they are committed to innovation and sustainability by continuously enhancing operations and exploring new possibilities in bioenergy and bioproducts to meet the evolving needs of our world.
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